This morning I’m not feeling well…I got the cedar fever thing going on or something else. Anyhow, I spent most of the morning studying churches that I think “have it going on.” I was not worried about theology or ministry philosophy-I just want to know what churches are making an impact and what can I learn from them even if I would never do church/ministry they way they do.
Brand Autopsy has a great post that I think is relevant to this conversation. And I think Rob Bell or somebody asked the same question at some conference last year.
If you’re church or business was gone today-would anybody care? Brand Autopsy uses some of the following businesses as example:
1. Subaru: Nope, I could care less about them.
2. Sears: Nope, it’s been years since I stepped into a Sears.
3. Well Fargo: I would not, but if WAMU was gone I would be depressed.
4. Chilli’s: I still enjoy Chilli’s. But I’ve only been there maybe once in the last year. So I would be sad, but not really.
Now what companies would cause depression if they disappeared.
1. Starbucks: I’m not a fan really, I prefer local joints. But I would still be sad, because I would miss the convenience.
2. In & Out or Chick-Fil-A: Yes for sure. I love these joints.
3. Harley: I want one-BAD. So yes I would be sad.
4. Amazon: Oh God-please…That would be horrible.
5. Target: Yes, love Target.
6. All the local pubs, coffeeshops and restaurants. (Mozart’s, Genuine Joe’s, Shady Grove, Freebirds, Waterloo Records etc.)
I think there is something to be said about culture. And I think my job as a leader is to determine how my church can become a community that would be deeply missed by Christians and non-Christians. When I was studying these churches, they seem to have that dubious “it” factor. They got vision, momentum and excitement. It really does not matter if you are a simple church or mega-church. There is still an “it” factor or maybe a tipping point. Something that generated momentum which then became a movement.
I’ve identified seven things that they all seem to have. This is just a quasi personal opinion, no formal research. So, hopefully after Christmas I will be able to post the seven things that every church had or seemed to have. In the meantime I leave you with this quote by Seth Godin via Purple Cow.
“The lesson is simple—boring always leads to failure. Boring is always the most risky strategy. Smart businesspeople realize this, and they work to minimize (but not eliminate) the risk from the process.”